Top 5 Social Apps Performance in Guatemala Q3 2022

In the third quarter of 2022, the top social apps in Guatemala demonstrated varied performance metrics across downloads, revenue, and active users. Here’s a detailed look at the trends for the top 5 apps: TikTok, Facebook Lite, Instagram, Likee - Short Video Community, and TikTok Now.

TikTok from TikTok Pte. Ltd. saw a consistent increase in weekly revenue, peaking at approximately $6.7K in the week of August 8. Weekly downloads for the app reached a high of 211.7K in the week of August 29, while weekly active users grew steadily, ending the quarter at around 2M.

Facebook Lite by Meta Platforms, Inc. experienced fluctuating weekly revenue, with a peak of $2.4K in the week of July 25. The app's downloads varied, hitting a high of 140.2K in the week of September 12. Weekly active users remained strong, reaching 6.9M by the end of the quarter.

Instagram from Instagram showed a gradual increase in weekly revenue, peaking at $108 in the week of September 5. Downloads saw a notable rise in the same week, reaching 91.6K. The app's weekly active users also grew, peaking at approximately 2.7M towards the end of September.

Likee - Short Video Community by Likeme Pte. Ltd. had a significant spike in revenue, reaching $449 in the final week of September. Downloads remained relatively stable, with a slight peak at 17.7K in the week of August 8. Active users hovered around 270K throughout the quarter.

Lastly, TikTok Now, also from TikTok Pte. Ltd., saw a strong debut with 99.1K downloads in the week of September 19. Active users for this new app increased to 107.1K by the end of the month.

These insights provide a snapshot of the social app landscape in Guatemala for Q3 2022. For more detailed analytics and trends, visit Sensor Tower.